It wasn’t a sunny day at all but the event sure was warm and fuzzy…
Today saw the media launch of a new portfolio of wines by producer-wholesaler Distell, a range inspired by South Africa’s 300 days of sunshine. Easy to drink and easy on the pocket, this new range of wines in Distell’s ever-expanding collection is a fun, and let me be honest, frivolous compilation of “happy wines”.
Called a Place in the Sun, this new Fairtrade-accredited collection stars a Merlot, Cabernet Sauvignon and Shiraz from the 2010 vintage, as well as a 2011 Sauvignon Blanc.
Deon Boshoff, cellarmaster at Adam Tas cellars in Stellenbosch, was “seriously involved” with the creation of these wines, which he says aims to fill a gap in Distell’s marketing sector: “it is positioned above brands like Two Oceans, but below Zonnebloem”.
Reds spent three to six months on staves. High turnovers and maximum consumption is the name of the game here which means that these wines aren’t remotely intended to be enjoyed by serious-minded folk looking to mature their wines in well-stocked cellars – but that doesn’t mean that these super quaffers aren’t enjoyable.
Consumers are bound to lap up these wines with the sun-motif on their labels. Reds retail for R45, the Cabernet Sauvignon probably providing some of the best drinking in the category at that price point, while the Merlot is actually quite pleasant. The Shiraz is juicy and equally eager to please, whereas the Sauvignon Blanc is about as good as you are going to get if you are unwilling to spend more than R35 on your wine… or even less.
Rumours are that Pick n Pay outlets are currently selling these at a promotional price of R29. Best you rush to the shops now to secure your Place in the Sun.